Redesigning komm.passion’s social universe
Spearheading the visual shift from a cluttered feed to an authentic, human-first look for Instagram and LinkedIn that reflects the agency's true personality.
Background and Problem:
komm.passion needed their social channels on Instagram and LinkedIn to start feeling like they actually work and feel. The existing style was visually overwhelming, took too long to produce, and missed the mark on their core corporate vision: being the most personal agency for their clients.
Discovery and Understanding:
As lead designer, collaborating closely with my colleagues, the core realization was simple: agency personality shouldn't hide behind stock graphics or hyper-complex layouts. To prove they are the most personal agency, the channels needed to show, not just tell.
Solution:
We stripped away the visual noise and built a fresh, streamlined social design system tailored for both LinkedIn and Instagram. The new look leans into authenticity — putting actual team members, real office locations, and genuine behind-the-scenes daily agency life front and center, all while making asset creation faster and easier for the team. Using some trends to spice up the mix de-corporatified it and gave it the personal touch it needed.
Outcome and Impact:
The channels finally align with komm.passion's true identity. The feed is cleaner, production workflows are significantly faster and the content now genuinely reflects the people and culture driving the agency forward.
